How the History Influences Future OTT and Pay TV Models

Youve often heard the phrase: its the best of both worlds.The TV viewing experience is no exception.

The outcome of this saying is what we call a hybrid: anything derived from heterogeneous sources or composed of elements of different or incongruous kinds. In fact, Synamedia itself can be considered a hybrid. Our company, less than two years old, is a combination of long lasting, innovative organizations that, throughout the preceding decades, have helped shape infinite entertainment, and we are now helping to transform how were entertained and informed. Our industry is not much different.

When you look at the vast number of content options, user experiences, pricing options and overall apps or channels available to consumers, its an embarrassment of riches. It is so overflowing in fact, it makes you wonder whether consumers could possibly be satisfied with just one element of the content experienceeither broadcast or OTTor would they prefer a hybrid, as we are here at Synamedia?

You know where were placing our bets

With so many services becoming available, viewers are overwhelmed, some service providers wont survive and some cord-cutters, tired of searching for content, may ultimately watch less TV. To avoid this fate, traditional pay TV programmers and new players must join forces to offer converged, curated skinny bundles that better meet consumer demand.

Skinny bundles have already begun to reshape the television industry. In the US, this reshaping will also be impacted by ATSC 3.0 Unistar TV which enables higher quality signals, multi-screen services, and direct-to-consumer delivery. All of these open up new routes to revenue for everyone- from streaming services to local broadcasters to traditional pay TV behemoths.